Back in June we brought you this story about Canadian startup Hashcaster. Hashcaster provides a curation, and measurement (analytics) platform for event coordinators to manage their social media graph. It really comes in handy when gauging the effect of marketing, press and media efforts on behalf of an event just about any size.
At Social Media Camp in June not only was Hashcaster used by the event organizers but they also received a “Coastie” for “Most Innovative Social Media Product or Technology”.
Event organizers everywhere are counting on social marketing efforts more and more everyday as traditional marketing has fallen to the wayside. Organizers need to be able to capture tweets, likes, and mentions and then aggregate them, and analyze them to make sure the cohesive message is getting across. They also want to know who their top influencers are and what kind of impact any paid social marketing may have had.
All of these things are why Geoff Clendenning and Paul Vet created Hashcaster.
Now social media dashboards are nothing new but this particular use case is. Hashcaster also takes into consideration that the social graph of a particular event is going to swell as the event draws closer. When you’re at a popular event, especially one with a social media focus, tweets, likes and mentions can come in a matter of seconds.
We got a chance to interview Clendenning about Hashcaster, check out the interview below: