Corraling the Hashtag: Q&A with Geoff Clendenning of Hashcaster
July 2, 2012

Almost as soon as event organizers began to see the value of using hashtags to organize tweets related to an event, applications began to pop up to make the information sharing more user-friendly. Thus, we’ve seen Twitterfalls, hashtag archivers and tweet curation platforms with varying degrees of adoption by event professionals.

Hashcaster is a platform that combines several of these tools. It purports to help event organizers manage their hashtag community, capture valuable user generated content, measure and monetize their audience. This month, Hashcaster won the award for “Most Innovative Social Media Technology” at the West Coast Social Media Awards.

I recently asked Hashcaster CEO Geoff Clendenning a few questions about the platform.

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